Friday, October 27, 2000

Reply from Giant Food - Dropping Hallmark Cards

Thank you for taking the time to contact Giant. I am sorry you are disappointed that Hallmark cards are being replaced with American Greetings cards.

We made a decision to switch to American Greetings because they offer a greater variety of quality cards and party supplies. They also offer a wider range of prices than Hallmark, thus giving our customers more choices. I am sorry you are disappointed and will be sure to share your comments with our merchandisers for their information.

Thanks, again, for contacting us. We appreciate hearing from you.

Sincerely,

Lee Ann Rissler
Consumer Affairs Specialist

Posted 10/27/2000

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Selected links about Giant Food

Wikipedia's history of Giant Food Includes the following statement about the once successful culture Giant has abandoned:
There were several reasons for Giant's market domination during Danzansky's 13-year tenure as president. First and most important were the principles laid down by founder N.M. Cohen. Companies often have paper principles but Cohen enforced them. The first principle was uncompromising quality. In the upscale Washington Metro Area, this was a competitive advantage Giant's competitors were slow to emulate until the advent of Whole Foods Market many years later. The second principle was value. Cohen believed that shoppers wouldn't mind paying a bit more if they got their money's worth in consistent quality. The third principle was service. Cohen was rarely in his office. He tirelessly spent his days dropping in unannounced at his store and making sure that every customer was treated as a welcome friend. He would be known to bawl out an employee for refusing to give a customer a refund for a spoiled competitor's product.