Wednesday, September 26, 2007

More false advertising

Marlow Heights; 26 Sep 2007, 10:00 am

More false advertising!

Your circular has:

"Birds Eye Steamfresf Vegetables
(Excludes Steam-N-Serve.) Or Select, All Varieties
(Excludes Whole Onions.)
12 Oz-16 Oz Pkg. Frozen. 662240
10 for $10"

There were a couple of inconsistent price labels on the shelf.

I picked up 12 oz. packages of Broccoli and Cauliflower and Broccoli, Cauliflower and Carrots.

For each, the scanner said the regular price was $2.49; with card 1/$2.59.

That's right, not a 10 for $10 sale price, but a "with card" price that is HIGHER than the regular price!

I asked the staff about the price. They told me that the 10 for $10 sale price only applies to items regularly priced at $1.99.

THAT IS NOT WHAT YOU ADVERTISED!

And they told me that the correct price is $2.59 (MORE than your scanner says is the regular price).

Although I might have bought the items at the regular price if your ad and shelf marking had been honest about them, since Giant lied I didn't buy them and you lost out.

I went to the customer service desk to fill out a form about this, but they DID NOT have any out.

What has happened to Giant? Your selection, service, and honesty seem to decline by the week!

Also, the last time I complained about false advertising, someone called me and said my complaint had been referred to the store manager and regional manager. I never heard from either one, but I don't think they are the people responsible for Giant's false and misleading ads or apparent decline in corporate integrity.

Posted 9/26/2007

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Selected links about Giant Food

Wikipedia's history of Giant Food Includes the following statement about the once successful culture Giant has abandoned:
There were several reasons for Giant's market domination during Danzansky's 13-year tenure as president. First and most important were the principles laid down by founder N.M. Cohen. Companies often have paper principles but Cohen enforced them. The first principle was uncompromising quality. In the upscale Washington Metro Area, this was a competitive advantage Giant's competitors were slow to emulate until the advent of Whole Foods Market many years later. The second principle was value. Cohen believed that shoppers wouldn't mind paying a bit more if they got their money's worth in consistent quality. The third principle was service. Cohen was rarely in his office. He tirelessly spent his days dropping in unannounced at his store and making sure that every customer was treated as a welcome friend. He would be known to bawl out an employee for refusing to give a customer a refund for a spoiled competitor's product.