Monday, March 21, 2005

Reply from Giant Food - Price problem

Reply to a complaint that the shelf price of Kraft Parmesan Cheese was higher than the price printed on the package by the manufacturer.

Thank you for taking the time to contact us concerning your experience at your Marlow Heights Giant.

The correct price for the Kraft Parmesan 8oz cheese is $2.99. This is a special reduced price from the manufacturer and the shelf price should match the preprice. It is scanning at $2.99 at the checkout. I have notified the store manager so that the shelf price can be corrected.

Thanks, again, for contacting us. We appreciate hearing from you and are confident your future experiences will be more satisfactory.

Sincerely,

Deborah Riley
Supervisor, Consumer Affairs

Posted 3/21/2005

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Selected links about Giant Food

Wikipedia's history of Giant Food Includes the following statement about the once successful culture Giant has abandoned:
There were several reasons for Giant's market domination during Danzansky's 13-year tenure as president. First and most important were the principles laid down by founder N.M. Cohen. Companies often have paper principles but Cohen enforced them. The first principle was uncompromising quality. In the upscale Washington Metro Area, this was a competitive advantage Giant's competitors were slow to emulate until the advent of Whole Foods Market many years later. The second principle was value. Cohen believed that shoppers wouldn't mind paying a bit more if they got their money's worth in consistent quality. The third principle was service. Cohen was rarely in his office. He tirelessly spent his days dropping in unannounced at his store and making sure that every customer was treated as a welcome friend. He would be known to bawl out an employee for refusing to give a customer a refund for a spoiled competitor's product.